Some of us remember the time of being just "designers" and moving fast: a sketch, a couple of rounds, a product owner's gut call on what shipped. Then UX became its own discipline, and speed gave way to discovery phases, personas, mood boards, and a rationale deck for every button. The work got more convincing. It also got slow, sometimes to a crawl with projects rescheduled around the time it took to build a persona pretty enough to survive a stakeholder review.