My Experience

I started my career teaching design at a college in Tel Aviv, building curriculum and mentoring students through their first real projects. That foundation still shapes how I lead: clear feedback, structured thinking, and a focus on growth.

From there, I moved into agency work as a web and brand designer, delivering UX/UI, branding, and campaigns for a wide range of clients. Then into product companies. At Kape Technologies, I progressed from Lead Designer to Senior Design Manager, eventually taking on Head of Design responsibilities for over a year during leadership transitions and organizational restructuring.

I've led design across ExpressVPN, CyberGhost, PIA, Intego, and ZenMate, managing teams of 12 designers across six countries. I owned design operations for the entire organization: hiring, budgeting, process optimization, and tooling. I also mentored team leads and provided design guidance to teams outside my direct reporting line.

I work across product, UX/UI, marketing, and brand design. I build systems that help teams deliver consistently, and I stay hands-on when it matters.

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What I Bring to the Table

Strategic leadership across product, marketing, and brand design

Design Ops expertise: Jira workflows, process automation, tooling optimization

Hands-on design skills paired with mentorship experience

Track record of building teams with high retention and strong eNPS

What I Bring to the Table

Strategic leadership across product, marketing, and brand design

Design Ops expertise: Jira workflows, process automation, tooling optimization

Hands-on design skills paired with mentorship experience

Track record of building teams with high retention and strong eNPS

What I Bring to the Table

Strategic leadership across product, marketing, and brand design

Design Ops expertise: Jira workflows, process automation, tooling optimization

Hands-on design skills paired with mentorship experience

Track record of building teams with high retention and strong eNPS

What I Bring to the Table

Strategic leadership across product, marketing, and brand design

Design Ops expertise: Jira workflows, process automation, tooling optimization

Hands-on design skills paired with mentorship experience

Track record of building teams with high retention and strong eNPS

What Colleagues Say

"Working alongside Alex has been a privilege. He has this educator-like way of giving feedback that makes you want to do better. He's patient, genuinely cares about each person on the team, and creates an environment where people feel safe to share ideas."

Candice A.

Senior Design Manager, Express VPN

"Alex is easy to collaborate with and always pushes for better outcomes. He led an initiative to analyze landing pages for conversion improvements, which got design and content working together in a way we hadn't before. Thoughtful, creative, and genuinely pleasant to work with."

Shira S.

Head of Content, CyberGhost & PIA VPN

"Under Alex's leadership, the design team consistently delivered quality work on time. His transparent communication around workload and timelines made cross-team planning much smoother, and he consistently drove meaningful workflow improvements."

Ron M.

VP Growth, Kape Technologies

Candice A.

Senior Design Manager, Express VPN

Shira S.

Head of Content, CyberGhost & PIA VPN

Ron M.

VP Growth, Kape Technologies

Candice A.

Senior Design Manager, Express VPN

Shira S.

Head of Content, CyberGhost & PIA VPN

Ron M.

VP Growth, Kape Technologies