Design Case Studies
How I Solve Problems Through Design
How I Solve Problems
Through Design
product design
b2c
Redesigning the PIA VPN App
The outcome User satisfaction from 62% to 84%, feature adoption up 32%, accessibility from failing WCAG to 95% AA, QA time cut 40%.
My role Design lead, two-person team. Research direction, design direction, UI redesign, component library, and accessibility audit.
product design
b2c
Redesigning the PIA VPN App
The outcome User satisfaction from 62% to 84%, feature adoption up 32%, accessibility from failing WCAG to 95% AA, QA time cut 40%.
My role Design lead, two-person team. Research direction, design direction, UI redesign, component library, and accessibility audit.
product design
b2c
Redesigning the PIA VPN App
The outcome User satisfaction from 62% to 84%, feature adoption up 32%, accessibility from failing WCAG to 95% AA, QA time cut 40%.
My role Design lead, two-person team. Research direction, design direction, UI redesign, component library, and accessibility audit.
product design
b2c
Redesigning the PIA VPN App
The outcome User satisfaction from 62% to 84%, feature adoption up 32%, accessibility from failing WCAG to 95% AA, QA time cut 40%.
My role Design lead, two-person team. Research direction, design direction, UI redesign, component library, and accessibility audit.
Product design
PRM
Optimizing Affiliates Management app
The outcome Onboarding cut from 3 weeks to 1, password reset tickets down ~80-85%, link creation errors from 15% to under 5%, 30-45 minutes saved per manager per day.
My role Sole designer. User research, login and authentication redesign, dashboard overhaul, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
The outcome Onboarding cut from 3 weeks to 1, password reset tickets down ~80-85%, link creation errors from 15% to under 5%, 30-45 minutes saved per manager per day.
My role Sole designer. User research, login and authentication redesign, dashboard overhaul, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
The outcome Onboarding cut from 3 weeks to 1, password reset tickets down ~80-85%, link creation errors from 15% to under 5%, 30-45 minutes saved per manager per day.
My role Sole designer. User research, login and authentication redesign, dashboard overhaul, unified visual system.
Product design
PRM
Optimizing Affiliates Management app
The outcome Onboarding cut from 3 weeks to 1, password reset tickets down ~80-85%, link creation errors from 15% to under 5%, 30-45 minutes saved per manager per day.
My role Sole designer. User research, login and authentication redesign, dashboard overhaul, unified visual system.
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
The outcome Expected: reduced errors on critical controls, faster time to first action, lower support load, stronger competitive positioning in a market where widget UX had become a differentiator.
My role Founding designer. End-to-end audit, expert review, real user testing, benchmarked against competing solutions.
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
The outcome Expected: reduced errors on critical controls, faster time to first action, lower support load, stronger competitive positioning in a market where widget UX had become a differentiator.
My role Founding designer. End-to-end audit, expert review, real user testing, benchmarked against competing solutions.
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
The outcome Expected: reduced errors on critical controls, faster time to first action, lower support load, stronger competitive positioning in a market where widget UX had become a differentiator.
My role Founding designer. End-to-end audit, expert review, real user testing, benchmarked against competing solutions.
Product design
b2b2c
Reviewing EqualWeb Accessibility Widget
The outcome Expected: reduced errors on critical controls, faster time to first action, lower support load, stronger competitive positioning in a market where widget UX had become a differentiator.
My role Founding designer. End-to-end audit, expert review, real user testing, benchmarked against competing solutions.
UX/UI
CRO
Revamping VPNMentor PPC Pages
The outcome Bounce rate down 35%, conversion up 50%, mobile engagement up 40%, user satisfaction up 25%. Led to a multi-year design collaboration between Kape and Webselenese.
My role Sole designer. CRO audit, page layout and vendor card redesign, unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
The outcome Bounce rate down 35%, conversion up 50%, mobile engagement up 40%, user satisfaction up 25%. Led to a multi-year design collaboration between Kape and Webselenese.
My role Sole designer. CRO audit, page layout and vendor card redesign, unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
The outcome Bounce rate down 35%, conversion up 50%, mobile engagement up 40%, user satisfaction up 25%. Led to a multi-year design collaboration between Kape and Webselenese.
My role Sole designer. CRO audit, page layout and vendor card redesign, unified branding kit.
UX/UI
CRO
Revamping VPNMentor PPC Pages
The outcome Bounce rate down 35%, conversion up 50%, mobile engagement up 40%, user satisfaction up 25%. Led to a multi-year design collaboration between Kape and Webselenese.
My role Sole designer. CRO audit, page layout and vendor card redesign, unified branding kit.
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
The outcome Expected: a complete brand system designers could work from, illustration production time cut from 2-4 days per asset, and a corporate identity that held up against competitors.
My role IC project alongside Senior Design Manager role. Visual audit, logo redesign, typography, illustration system, production mockups.
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
The outcome Expected: a complete brand system designers could work from, illustration production time cut from 2-4 days per asset, and a corporate identity that held up against competitors.
My role IC project alongside Senior Design Manager role. Visual audit, logo redesign, typography, illustration system, production mockups.
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
The outcome Expected: a complete brand system designers could work from, illustration production time cut from 2-4 days per asset, and a corporate identity that held up against competitors.
My role IC project alongside Senior Design Manager role. Visual audit, logo redesign, typography, illustration system, production mockups.
Brand Design
Corporate identity
Refreshing Kape Technologies Visual Identity
The outcome Expected: a complete brand system designers could work from, illustration production time cut from 2-4 days per asset, and a corporate identity that held up against competitors.
My role IC project alongside Senior Design Manager role. Visual audit, logo redesign, typography, illustration system, production mockups.
visual design
visual identity
Reimagining CyberGhost’s Illustration style
The outcome Campaign CTR up 5.2%, homepage conversion up 4.7%, illustration production time cut 40%, 90% internal adoption within three months, 600+ assets deployed.
My role Design lead and IC. Mascot redesign, modular pose and expression system, usage guidelines, internal rollout.
visual design
visual identity
Reimagining CyberGhost’s Illustration style
The outcome Campaign CTR up 5.2%, homepage conversion up 4.7%, illustration production time cut 40%, 90% internal adoption within three months, 600+ assets deployed.
My role Design lead and IC. Mascot redesign, modular pose and expression system, usage guidelines, internal rollout.
visual design
visual identity
Reimagining CyberGhost’s Illustration style
The outcome Campaign CTR up 5.2%, homepage conversion up 4.7%, illustration production time cut 40%, 90% internal adoption within three months, 600+ assets deployed.
My role Design lead and IC. Mascot redesign, modular pose and expression system, usage guidelines, internal rollout.
visual design
visual identity
Reimagining CyberGhost’s Illustration style
The outcome Campaign CTR up 5.2%, homepage conversion up 4.7%, illustration production time cut 40%, 90% internal adoption within three months, 600+ assets deployed.
My role Design lead and IC. Mascot redesign, modular pose and expression system, usage guidelines, internal rollout.
Alex Dihel | Product & Marketing Design Leadership | Design Operations www.alexdihel.com © | Privacy
Alex Dihel | Product & Marketing Design Leadership | Design Operations www.alexdihel.com © | Privacy
Alex Dihel | Product & Marketing Design Leadership | Design Operations www.alexdihel.com © | Privacy